7and5
7and5 is a truly unique splicing of the Electronic and New-Age genres. True, many artists are walking this line, but 7and5 has really encapsulated the beauty and serenity of great New Age, the fascinating production techniques of Electro, but with the power and memorabilty of a great pop song; featuring solid hooks and singable choruses (even though it is instrumental music!)
While much New Age music can meander aimlessly with the alibi of being "meditative" or "ambient", and much Electronic music can be sterile, emotionless, and musically shallow, 7and5 is all about emotion for the heart, and candy for the ears. Music to feel, to hear, and to remember. Not just aural wallpaper for the spa.
7AND5 is the musical concept of composer, arranger, producer John H. Nixon. Nixon is a graduate of the prestigious Berklee College of Music; class of 1989. Since then he has spent over 15 years working as a custom music composer/producer in the Detroit film and TV market; composing scores for the likes of Ford, Coke, Autotrader, Cadillac, HGTV, The United Way, Chevrolet, Sirius Radio and many more. He is currently developing crossover-classical arrangements for internationally renowned concert pianist Marina Arsejenivic (see www.marinainamerica.com ) and developing her new sound for an American market.
7AND5 is a sound conceived of almost ten years ago when John worked for an independent Detroit techno label. But honestly, I never really fell in love with the whole filtered blips and beats thing. I rather preferred to compose melodically, and with an emotional dynamic., says Nixon. Since then, the chill movement has arrived, along with an evolution in New Age music that left behind all the reverbed pianos with water sound effects, etc. The 2 sounds seemed to be approaching one another, so Nixon embraced the challenge of making a unified sound of the two. I began playing with down-tempo club rhythms, and built evolving orchestral-scapes on top; a sound not quite like any other I had found.
What makes 7AND5 so unique though, is that the musical hooks built into every song are as strong as any pop song. Memorable and inviting, but layered and evolving over time like great chill music. 7AND5 is a sound meant not only to relax the listener, but involve them in the experience as well. To help one find their center, but also feel their voice. Built from electronic grooves and synth work, textures of world instruments, and orchestral lushness, 7AND5s melodies are carried by a delicate use of piano, played with touch and sincerity; and an understanding that the spaces between are as important as the notes themselves.
This is music that fits the listener comfortably enough to relax and release them from stresses of the day, but layered and detailed in such a way as to invigorate their senses through new discoveries with each listen.
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