Qhuit
Rhum*G,
Animalexxx,
Cuizinier, Tekilatex et Tido Berman de TTC,
Black Boul' et Dabaaz de Triptik,
Gérard Baste,
Nikus Pokus,
Max et Léo d'AMS, DSL,
DJ Pone.
Such is our brand's creed.
But don't get it wrong, even if it's true that "Q8" makes you think of a good drinking bout with friends, that's not all it's about! Qhuit™ is above all a pretext for mixing: Fashion, Music, Street Culture and Sausage.
Created in 2002 by Rhum*G & Mook, the brand started by a limited edition of alternative T-shirts for alcoholic tastes. With the help of a few friends, the brand little by little found an audience in a not very commendable crowd. Hence it sends a serious buzz through the hype-streetwear scene of the capital.
In 2004 Qhuit™ produced its own record, the "QHUIT™ GRAN BANG" featuring all the close friends of the crew (Svinkels, Triptik, T.T.C., D.S.L., Mr Flash, DJ Pone, Drixxxe, A.M.S., L'Animalexxx…), a UFO that will take its troop on a tour where crowds will come to listen to and drink the event. Since then, Qhuit™ organizes parties and skate demos all over France.
While they were at it, in 2005 they launched their first collection: "Home Mad" offering a line of colorful geometrically imperfect tees and hoodies. Qhuit™ is building its own world where graphics mix visual metaphores, dubious "fran-glais" puns, references to illustrious alcoholics, enticing slogans and absurd images.
From one season to the next, the brand expands its collections by offering: T-shirts, polos, shirts, hoodies, zip-ups, denims, jackets and accessories distributed in over 60 shops in Europe. The brand also plays on gender mixing since items may be worn by men as well as women. Qhuit™ is becoming, according WAD, one of the pillars of French streetwear. Read more on Last.fm. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply.
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